In the Beginning

Way back in 1966, we opened the first K-BOB’S Steakhouse in Clovis, New Mexico, deep in the heart of cattle country. The concept was simple. Serve folks delicious, mouth watering beef, hand cut to perfection. Add to that our trademarked garden fresh Salad Wagon®. Combine good food like this with K-BOB’S famous down-home hospitality all wrapped up at a reasonable price. Now, you really have something special. After more than 40 years, we are now serving over 6 million guests each year all over K-BOB’S Country.

Kay and Bob

Edward R. Tinsley III

Ed Tinsley served as Chairman of the Board of the National Restaurant Association for the administrative year, 2006-2007 ending his term in June 2007. During his term as an officer, Tinsley traveled nearly 300,000 miles representing the industry in the United States, China, Mexico, and Turkey, as well as numerous trips to the headquarters of the National Restaurant Association in Washington DC. Before being tapped for the Vice Chair and Treasurer’s officer seat in the preceding years, Mr. Tinsley served continuously since his election in 1996 on the national board representing the state of New Mexico. Mr. Tinsley has served on numerous committees of the Association, including the Board’s Executive Committee. He has chaired the Finance, Technology, and the International Relations Committees, and was a Trustee and Vice Chairman of the Political Action Committee (NRA PAC). He also was the exchange director to Mexico’s restaurant association for two years during which time he attended their meetings to promote greater awareness and business opportunities between Mexico and the United States. As a National Restaurant Association officer, he served on the Board of Trustees of its Educational Foundation. Ed Tinsley is now the current Immediate Past Chairman and is responsible for chairing the Compensation committee for the National Restaurant Association. The restaurant industry is the largest private sector employer of twelve million eight hundred thousand (12.8 million) people with over 950,000 locations, and annual sales in excess of $500 Billion Dollars.

Ed Tinsley was recently appointed by the President of the United States, President George W. Bush, to serve as a Trustee on the Valles Caldera Board of Trustees. He was recently elected as Vice Chairman of the Board.

Ed Tinsley, and his ranch, the Flying W Diamond Ranch Inc. of Capitan, New Mexico, are engaged in an equestrian and residential development called Ranchos de Caballos LLC. The ranch has been in the Tinsley family for fifty (50) years.

Ed Tinsley is the owner of Tinsley Hospitality Group, LLC. Tinsley Hospitality Group, LLC is a restaurant intellectual property company and master franchisor of K-BOB’S Steakhouses headquartered in Santa Fe, New Mexico. K-BOB’S franchises operations of 19 restaurants located in Colorado, New Mexico, Oklahoma, and Texas. The company is headed up by food service veteran Mike Myers, previously the President of the publicly held Backyard Burgers of Memphis, Tennessee. The company is expanding under the leadership of Myers, anticipating opening six (6) new units in 2008.

Ed Tinsley was recognized as the Texas Cattle Feeders Association Beef Merchandiser of 1992, received the Silver Spoon Award for community service, was inducted into the New Mexico 4-H Hall of Fame, and has been a featured participant in various industry forums. K-BOB’S also received the Top Gun Marketing Award in 1998. Tinsley has provided expert testimony on behalf of the restaurant industry before U.S. House of Representatives’ Committees. He has served on a number of non-profit boards, including the Carrie Tingley Children’s Hospital Foundation as its past president, the International Braford Cattle Association, the Texas American Bank Board in Midland, Texas, and in 2005 was one of two National Restaurant Association Board members selected to serve as an Air Force Hennessy Award Traveler, duty that required spending five weeks evaluating and assisting the top military foodservice operations on US Air Force bases worldwide. In 2002, Tinsley made an unsuccessful bid for Congress from the 2nd District of New Mexico; however, he has remained active in the New Mexico Republican Party, serving continuously on the State Executive committee, assisting in a fundraising role for Republican candidates and working on business related legislative issues.

Ed Tinsley is a graduate of the University of Texas with a degree in accounting. He earned a law degree from Texas Tech in 1977 and is a current member of the State Bar in New Mexico and Texas. Following graduation, he pursued a career with a law firm located in Austin, Texas. The Tinsleys subsequently purchased the rights to develop Schlotzsky’s Sandwich Shops for New Mexico and southern Colorado. In 1991, Mr. Tinsley purchased K-BOB’S Steakhouses. Tinsley has had experience in "the dishroom as well as boardroom."

The Tinsley family continues to live on and operate a cattle ranch located in Lincoln County, New Mexico, and is active in the oil and gas industry in the southeastern part of New Mexico, Texas and Louisiana. Ed has been married to Meredith for 31 years and they have two children: Edward, who graduated from the University of Southern California and the London School of Economics and is currently attending Brooklyn Law School, and Ede, who is a graduate of Vanderbilt University and currently working for The Advisory Board headquartered in Washington DC. Ed and Meredith attend the Methodist Church in Capitan, New Mexico.

Our Concept

K-BOB’S STEAKHOUSES combine affordable family dining with a casual atmosphere to carve a niche as one of the nicer places to eat in small communities of less than 30,000.

The emphasis is on good food in a comfortable environment with friendly, down-home service.

K-BOB’S should be an important part of each community, serving as a focal point for meetings, gatherings and festive events.

K-BOB’S theme depends on a rural atmosphere - Western, Southwestern or Colonial Farm.

K-BOB’S growth plans are based on committed owner/operators in rural markets with good highway traffic.

Although “Steakhouse” remains an important part of the
K-BOB’S logo, continual efforts will be made to impact the diversity of the menu.

Customer loyalty from the local community, once earned, is strong and permanent.

Volume potential is not present for other large franchise operations to be our competition in these markets. The high overhead of larger franchise concepts requires that their volume be 1.5 to 2 times higher. Locally-owned small businesses remain the primary competition.

Land and construction costs are more affordable in small communities.

Quality personnel resources are more plentiful and employee longevity is better.

Our Mission

K-BOB’S shall dedicate its efforts and resources to serving the needs of K-BOB’S licensees and aiding them in efficiently “Serving The Food America Loves®” to their patrons.

K-BOB’S shall make decisions and set directions in a way which will convey a message to the licensees that we are honest and worthy of their trust, and that we are a credible franchisor.

K-BOB’S will carry on constant productive communications with the licensees, keeping them informed and involved in the future of their franchise organization.

K-BOB’S will aim its efforts at maintaining and expanding the value K-BOB’S patrons expect in their dining experience. To this end, K-BOB’S will assist its licensees with their adherence to guidelines developed to ensure a high level of quality, service, cleanliness and compliance with our franchised relationship.

K-BOB’S will continue to provide an opportunity to its licensees to utilize or participate in many programs such as: Effective marketing programs and materials, National supplier programs, Menu evaluation, Employee training and enhancement programs, Store design services, and Competitive Insurance programs.

K-BOB’S will direct, grow and evolve the K-BOB’S concept for the benefit of the entire organization, with the goal to achieve a strong, system-wide network of franchisees.

K-BOB’S will concentrate on expanding with committed owner/operators in rural markets with good highway traffic, costing less than $1 million per unit (including land, building and equipment), seating 200 people, and with the potential for consistent sales achievement of $1,000,000+ annually.