Selection Criteria

TOWN SIZE: 6,000 - 30,000 population within a 5 mile radius

Reason: Limits major competitors

ACCESSIBILTY: On or near major Interstate or State Highway

Reason: Easy Access for travelers; near to motel development

COUNTY NUCLEUS:
Major center of either shopping or political activity

Reason: Increased traffic flow to and from the town, ensuring additional income, customer base and stability

EMPLOYER BASE: Minimum of 3 major employers, employing in excess of 100 employees each and a diversified second tier of employers

Reason: Stable, moderate income level for most residents, providing security for the community

COMMUNITY SUPPORT: Strong sports team, sound church base, established school system and community participation

Reason: Demonstrates cohesiveness of community; strong family values; security and belief in community; coincides well with K-BOB’S Mission Statement

CURRENT LOCATIONS
Alamosa, CO
Durango, CO
Clovis, NM
Las Vegas, NM
Los Lunas, NM
Raton, NM
Ruidoso, NM
Socorro, NM
Tucumcari, NM
Weatherford, OK
Woodward, OK
Beeville, TX
Brenham, TX
Childress, TX
Corpus Christi, TX Decatur, TX
Dimmitt, TX
Dumas, TX
Fort Stockton, TX Hereford, TX
Lamesa, TX
Sulphur Springs, TX

Forward

K-BOB’S Family

Welcome to the K-BOB’S family of franchisees and company-owned and operated restaurants. We are pleased to be given this opportunity to potentially be a part of your future.

Our family, founded in 1966 in the heart of New Mexico country, is steadfast and true. Our company has its roots in Clovis, New Mexico, a small town with family values and traditions.

We have invested many years developing and refining our brand, and are proud of what we have become, but more especially of what we have remained - loyal to our brand and to our customers.

Church, Family, School ...then K-BOB’S

Our motto is simple yet all-encompassing. We like to be the venue for all special occasions, most of which center around our loved ones, our schools or our churches. We serve homestyle food in a ranch-style setting.

Our motto is simple yet all-encompassing. We like to be the venue for all special occasions, most of which center around our loved ones, our schools or our churches. We serve homestyle food in a ranch-style setting.

A Good Steak at an Honest Price®

Strong on both value and quality, we offer a check average of around $10 while serving wholesome USDA Choice steaks, both large and smaller cuts, tried and tested appetizers, cobbler in four flavors and our staple, Chicken Fried Steak, accounting for approximately 10% of our sales.

We serve beer and wine at some of our locations but do not maintain a full bar. We service a population of between 25,000-30,000 with a trade area of approximately 40,000-60,000.

Serving the Food America Loves®

Our customers love our down-to-earth, no frills food. Our trademark and tradename are strong in the Southwest. Many of our local guests grew up eating at K-BOB’S. Customers are mainly family-oriented, working adults with children, and older people. Customer income varies, but we target household income ranges of $33,000+ per annum and in an age group 25-54.

Cookin' Times

Our sit down business is lunch and dinner in most cases. Approximately 10% of our restaurants serve breakfast. Opening hours are generally 11-9 pm Monday through Thursday and 11-10 p.m. Friday and Saturday summertime, and 11-8 pm Monday though Thursday and 11-9 p.m. Friday and Saturday wintertime.

Some locations close on Sundays to practice religion. Take-out business or "Home Meal Replacement" is on the rise nationally and we are taking advantage of this market sector.

Did you know that most of us are eating as many as half our meals out of the house? People are seeking more healthy foods and we fill that niche with our Salad Wagon®, which features over 54 fresh salads, soups and beans daily, and our fine USDA Choice steaks.

The atmosphere at a K-BOB’S is fun and casual, with a "country, homey" feel to it. Folks like to sit and visit while enjoying their food. We provide unique down-home hospitality table service.

Marketing

We are important members of our local communities so we make sure we advertise and contribute to the local community. We also encourage our managers and franchisees to join one or more civic organizations where they can make a difference.

We truly value our regulars and their word-of-mouth praise of the whole K-BOB’S experience. We strive to be excellent corporate citizens and base our marketing strategy more on local relationships than on mass media. Word of mouth and guest satisfaction are what drive our business.

Tools For Success

We have a wagon full of resources designed to help you become a successful member of our family. The day you become a franchisee, you will begin to receive our guides and tools to assist you in your business development:

1. Our easy to read Operations Manual instructs you in every aspect of your restaurant operation - and your staff if you are not present.
2. Peace of mind with our national distributing and vendor contracts that you are getting the overall best blend of pricing, quality and service possible.
3. Mystery shops and on-site evaluations to target areas of opportunity, and improve your operation.
4. Initial construction input and ongoing assistance with remodel plans or upgrades to your plant. We will send you a set of our prototype plans that can be fit into an existing shell or built from the ground up.
5. Marketing manual and ongoing support, as well as periodic mass media placement in your market.
6. A Family of peers and mentors to help you along the way.

The Proof is in the Puddin'

Once your restaurant is finished, your success depends on your food, local economy and service. Of course, we train you for 6-8 weeks in one of our training facilities so you can be sure you know K-BOB’S Down Home Hospitality!

We have a national distributing contract so you are assured we lock in great prices wherever we can to save our family members money. We watch our food costs and will show you how to do the same.

Hungry?

Fill out the questionnaire and let us see if you make a good fit with our family of franchisees. Family members have to get along after all... If you do, we would sure like to meet you personally and offer you some of our down home cookin'.

When we meet, we will talk about locations, finances, training, and timing. We are glad you chose to take a look at a future with us - we value each and every one of our franchisees.

We look forward to hearing from you soon.

Yours truly,

Susan Rosulek
Chief Operating Officer